Area Manager, East China & Taiwan


Shanghai, China, CN

Category:  Sales, Marketing and Publishing

Job Title: Area Manager, East China & Taiwan

Contract: Full time

Salary: Competitive

Location: Shanghai, China


What it’s about

Maintain and grow Cambridge Assessment International Education in East China (including Shanghai, Jiangsu, Zhejiang, Anhui, Jiangxi) and Taiwan. This is primarily in our schools’ markets and, where and when appropriate, our local education reform work. This will be achieved by ensuring that our customers are well supported and by providing excellent service to our schools, associates, educational organisations, regulatory bodies and the wider community.


Because of rapid growth, we have an excellent opportunity for a business development professional with extensive knowledge of international education to join our Schools Development Team. The role will develop and enhance relationships with our existing and potential customers.

As Manager, East China & Taiwan, you will be supported by and make an effective contribution to the work of the larger regional team for East Asia. The role will be varied and will include supporting schools with the implementation of Cambridge Pathway such as A Level and IGCSE. You will deliver presentations at events and conferences to promote Cambridge qualifications and services and work with schools to understand their development needs and to devise plans, which meet those needs.


What you’ll be doing


Implementation of area strategic plan on business development and customer relationships



  • To grow the market, primarily schools, within the area in line with the country/ regional strategy and plans and in accordance corporate guidance/protocols
  • To develop relationships with both new and existing Cambridge schools and associates in this location to ensure loyalty to Cambridge
  • To develop and maintain strong relationships with schools, relevant government departments of education, universities and other   key stakeholders with the aim of supporting the continued growth of Cambridge in their location
  • To maintain current details of relationships with school and other stakeholders on our CRM system and identify follow up actions when required.
  • Pro-actively manage contract relationships. The jobholder may be a contract manager for one or more contracts

Raising our profile in international education

  • Identify opportunities to build awareness for Cambridge products and services through active participation at educational seminars, conferences and other events and to plan, manage and implement such activities
  • To represent Cambridge at events such as exhibitions, seminars and conferences, making presentations, or delivering speeches, as required.


Compliance with protocols

  • To ensure that all activities are completed in accordance with our group processes e.g. legal, financial, tax, HR and local policies and procedures expenses are recorded accurately and transmitted to Cambridge on time.


Liaison with and support for regional and head office colleagues

  • To provide regular feedback to Cambridge sharing insight with a particular focus on changes in national education policy, media commentary, trends in requests from our schools, and competitor activity
  • To support and assist colleagues on compliance, inspections, registrations, new products  and services, training, marketing, events, surveys and other school related issues.


Other projects and support as dictated by your Regional Director or line manager


Country/regional specific accountabilities


Collaboration with Cambridge English


  • Understand and promote Cambridge English products and services when appropriate to support collaboration and growth for both organisations. This includes promoting Cambridge English products where appropriate.


What we’re looking for

You will be an effective communicator, skilled in building relationships, and have credibility representing Cambridge effectively with school principals, teachers and advisers. You will have an excellent knowledge of Cambridge Assessment International Education, our competitors’ products and of Chinese educational policy.

You will be able to demonstrate strong learning and problem solving skills and the ability to handle a variety of tasks in an effective and timely way. Excellent command of spoken and written English in a business context is essential.




  • Degree qualification from a nationally recognised HEI or equivalent demonstrable experience; preferably postgraduate qualification from an international HEI


Skills (Essential)


  • Proven business development experience
  • Ability to develop on-going relationships with our customers at a senior level as well as with government officials and other stakeholders
  • Attention to detail and accuracy and ensuring that schools receive a quick response to all correspondence
  • Strong interpersonal skills and the ability to work effectively within a team
  • Confident communication and presentation skills
  • Fluency in English and local business language, both written and oral
  • Good proven IT skills, including knowledge of MS Word, Excel, PowerPoint, CRM and Outlook.

Experience (Essential)

  • Management of stakeholder relationships 
  • Business development  
  • working in educational context  


  • Knowledge of international curriculum and qualifications
  • Project management experience
  • Experience of working in an international organization


  • Proactive approach
  • Passionate about education
  • Accountability
  • Self-starter
  • Collaboration
  • Flexibility in the face of emerging and changing requirements
  • Cultural sensitivity
  • Tact and diplomacy
  • Persistent, Perseverance, Resilience

Who we are

Cambridge Assessment International Education prepares school students for life, helping them develop an informed curiosity and a lasting passion for learning. We are part of Cambridge Assessment, a department of the University of Cambridge. Our international qualifications are recognised by the world’s best universities and employers, giving students a wide range of options in their education and career. As a not-for-profit organisation, we devote our resources to delivering high-quality educational programmes that can unlock learners’ potential. 
This is an excellent opportunity to join a market leader and be rewarded with valuable learning opportunities, a competitive salary and benefits.


We know that diversity of thinking, backgrounds and approaches lead to innovation and create an atmosphere where everyone’s contribution is valued. As well as wanting to create diverse teams, we also value diversity in the way our people approach their work. Work/life balance is important to us at Cambridge Assessment and we offer our colleagues a range of flexible working options according to the needs of the business and the individual, so please let us know of any flexible working requirements when applying and we can see how we can support you.


The closing date for receipt of applications is Sunday 25th August 2019 and interviews will be held in the middle of September. Please note as part of the selection process, you will be required to complete a video interview via out third party supplier, Sonru.


If you’re successful at interview stage we will ask you to undergo background screening (carried out by Credence Background Screening Ltd), to ensure that all information provided to us is accurate. We wish you all the very best with your application.



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