Digital Marketing Manager (South Asia)


India - Chennai - CE, IN

Category:  Sales, Marketing and Publishing

Job Title:  Digital Marketing Manager – South Asia

Contract:  Permanent

Salary:   Competitive

Location: Chennai or New Delhi


What it’s about

Cambridge English is looking for experienced Digital Marketing Manager (South Asia) to support the growth of English language learning and assessment solutions in one of the fastest growing markets in the world.  The role of the Digital Marketing Manager (South Asia) will enable conceptualisation, development and implementation of key B2B, B2B2C as well as B2C campaigns. 


This will be a key role for lead generation and support performance-oriented campaigns aiding conversions.  The role offers an exciting opportunity to deal with a premium brand and explore mass market opportunities.  Working closely with central Digital Marketing teams in Cambridge as well as other Marketing team members from the group in South Asia, you will work with an influential, international and innovative organisation that’s part of the prestigious University of Cambridge.


Lead generation

Delivering B2I and B2B2C campaigns for lead generation and for existing and new solutions, you will also produce campaigns to generate Corporate Recognition and engagement of stakeholder communities under Consumer and B2I initiatives.


Delivering results

Responsible for the development, management, and execution of in country marketing activities, in alignment with Cambridge English regional, global marketing plans, you will ensure our brand guidelines support the delivery of revenue, entries and recognition targets developing and implementing offline marketing campaigns and coordinating regional PR activities, events and programmes. 


Market Research

Managing the South Asia digital marketing assets (Mobile Apps, portals etc) to generate impact for the region, you will also maintain up-to-date awareness and knowledge of the ELT industry, including competitor activity.  Using this intelligence to inform future activity and messaging development, you will work with Recognition Manager on specific market research and PR for the region in the development and production of local materials, advertising assets and articles for press releases.


Evaluating results

Setting targets for and evaluating the effectiveness of marketing campaigns and budget, you will make full use of CRM systems to improve effectiveness of marketing across face to face, digital and email marketing platforms.


Stakeholder management skills

You will develop and deliver digital marketing campaigns for South Asia, conducting market research to raise understanding of regional customer needs and drivers.  Taking ownership of direct to Consumer marketing for Cambridge English initiatives, such as Upskill and Linguaskill, as well as other digital Assessment and learning solutions, you will have the ability to develop strong effective relationships with key stakeholders, representing Cambridge English at industry events engaging with participants and gaining market intelligence.


*** Please note that as part of your application, we require candidates to submit comprehensive details of 3 Digital Marketing Campaigns that they have successfully led on.  Applications without this evidence, will not be considered.


What we’re looking for

Already an experienced Digital Marketing professional with demonstrable experience of Campaign leadership, you’ll also meet the following criteria:



Essential: Educated to degree level in a marketing or business discipline

Desirable: Postgraduate qualification in marketing




  • Digital Marketing Skills (B2C and B2B)
  • Excellent communication skills in English (C1 on CEFR)
  • Project management and organisational skills
  • Strong marketing skills
  • Ability to network and develop strong, effective working relationships
  • Data analysis



  • Technology background to manage basic coding for campaign integration


Here you can view the full job description




  • 3 years of Experience of Digital marketing in the South Asia region
  • Experience of leading B2C and B2B campaigns
  • Experience of implementing multimedia marketing campaigns
  • Experience in implementing and evaluating digital marketing campaigns



  • Understanding of English language learning/teaching or assessment market


Behaviours: Collaboration, Openness, Innovation and improvement and Responsibility


Who we are 


Cambridge Assessment English is a part of Cambridge Assessment, a department of the University of Cambridge. We are the global leader in English language assessment. We help people learn English and prove their skills to the world. We provide exams in English for speakers of other languages taken by over 5 million candidates worldwide each year, as well as the leading range of qualifications for language teachers.


This is an excellent opportunity to join a market leader and be rewarded with valuable learning opportunities, a competitive salary and benefits.


We know that diversity of thinking, backgrounds and approaches lead to innovation and create an atmosphere where everyone’s contribution is valued. As well as wanting to create diverse teams, we also value diversity in the way our people approach their work. Work/life balance is important to us at Cambridge Assessment and we offer our colleagues a range of flexible working options according to the needs of the business and the individual, so please let us know of any flexible working requirements when applying and we can see how we can support you.

The closing date for receipt of applications is 15/06/2021 and interviews will be held on 29 June.


If you’re successful at interview stage we will ask you to undergo background screening (carried out by Credence Background Screening Ltd), to ensure that all information provided to us is accurate. We wish you all the very best with your application.


The University of Cambridge will be bringing together its publishing and assessment operations to create a single organisation from 1 August 2021. Cambridge University Press and Cambridge Assessment publish and create world-leading content and examinations that are used across more than 170 countries.


The move is in response to a growing desire from learners, teachers and researchers to engage with Cambridge in a joined up digital way, and the demand for innovative products that combine expertise in learning and assessment. The new organisation will have the capabilities to provide world leading assessment, learning and academic research offerings globally, under the Cambridge brand and backed by first class teaching and research departments.


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