Digital Marketing Executive

Location:  Coventry, GB
Category:  Sales, Marketing and Publishing

Job Title: Digital Marketing Executive

Contract Type: Full-Time, Permanent

Salary: £24,000 - £30,000

Location: Coventry

 

What it's about

Know your hashtags from your handles, PPC, WYSIWYG and CMS? Are you passionate about working in a small Digital Marketing team to make a big difference?  If you answered, yes, we’d love to hear from you.

An exciting opportunity has arisen in Sales & Marketing team at OCR (Oxford Cambridge and RSA Examinations) for a Digital Marketing Executive.
OCR is a leading UK exam board, dedicated to recognising achievement in learners of all ages across a range of qualifications with choices for learners of all ages, abilities and needs. Over 13,000 schools, colleges, workplaces and other institutions use our A Levels, GCSEs and vocational qualifications. 

What you'll be doing

As our Digital Marketing Executive you will support the delivery of digital marketing activities to our existing and prospective customers. This will include creating effective content for digital marketing campaigns across a variety of channels, including e-mail, social media and web optimised copy. 
In addition to producing content, you will assist our Digital Marketing Manager with analysing and reporting on the effectiveness of our digital communications based on performance data and using this to plan and forecast future activity.

 

Responsibilities may include:

  • Draft compelling and effective written digital content that adheres to OCR’s policy and brand guidelines; contribute effectively to relevant paid for and organic communications activity across the business that meets best practice.
  • Liaise with the other departments to understand the needs of the business to provide digital marketing advice and guidance organise the set-up of appropriate digital platforms and provide training and support.
  • Responsible for proofing of approved marketing communications content and upload to digital platforms, ensure any issues are quickly escalated internally or externally.
  • Responsible for daily monitoring of OCR branded social media channels escalating social media trends or technical issues with stakeholders or third-party suppliers.
  • Provide the relevant daily, weekly or monthly performance insight for inclusion into a wide-range of reports and dashboards, using the available management platforms to collect metrics.
  • Responsible for the daily administration including maintaining financial information, supplier logs, image assets, process documents and raising purchase orders.

 

What we're looking for
To succeed in this role, you will be able to draw on your experience of working in a fast-paced digital marketing environment with some experience of using online platforms and tools, including analytics, social media management and e-mail marketing platforms. 
This role carries responsibility for day to day management of external suppliers and internal stakeholders, including colleagues in our Campaigns and Product teams.

 

Qualifications

  • Numeracy and literacy skills

 

Skills

  • first class digital copywriting skills
  • excellent verbal and written communications
  • adept problem solving and decision making
  • decisive in challenging situations
  • confident at multi-tasking
  • analytical results driven thinker.

 

Experience

  • minimum of one year's digital marketing or social media experience
  • confident operating social media channels including social management and monitoring tools
  • working knowledge of content management systems (CMS) and email marketing solutions
  • confident in working with and supporting a variety of department and objectives
  • working to strict deadlines with the ability to multi-task and prioritise own work-load.
  • working effectively with third-party agencies and external suppliers
  • familiarity and knowledge of web analytics tools and paid digital marketing/social platforms and best practice.
  • working knowledge of Photoshop (CS4/6) for image manipulation
  • some experience/knowledge of HTML and SEO principals would be desirable.

 

Behaviours

  • Genuine interest in digital marketing and social media. 
  • Flexible and approachable, ability to work constructively with others.
  • Professional approach and excellent people skills.
  • Demonstrates a collaborative attitude to deliver shared objectives.
  • Creative and self-sufficient.
  • Welcomes personal development opportunities.

 

Benefits
In addition to a competitive salary, we offer a superb range of benefits: 
• Generous contributory pension 
• 28 days annual leave, plus bank holidays 
• Annual performance related bonus and increases (discretionary) 
• Enhanced maternity/paternity pay and childcare voucher scheme 
• Employee discount and cash back scheme at 2,500 retailers 
• Cycle scheme 
• Subsidised canteens 
• Support for professional qualifications


Who we are
OCR (Oxford, Cambridge and RSA Examinations) is a UK exam board and part of Cambridge Assessment. We provide qualifications which engage people of all ages and abilities at school, college, in work or through part-time learning programmes.

Established over 150 years ago, Cambridge Assessment is a department of Cambridge University. We operate and manage the University's three exam boards and carries out leading-edge academic and operational research on assessment in education.

This is an excellent opportunity to join a market leader and be rewarded with valuable learning opportunities, a competitive salary and benefits.

Work/life balance is important to us here at Cambridge Assessment, and we offer colleagues a range of flexible working options which suit both the business and the employee.  Please let us know of flexible working requirements when applying and we can see how we can support you. 

The closing date for receipt of applications is 27/05/2018.

As a fair and equal employer, we want to make sure you have all the information you need about the job, so we always incorporate the job description into our ads. If you’re invited for interview, you’ll also receive that job description as a separate document.

In this spirit of transparency, if you’re successful at interview stage we will ask you to undergo background screening (carried out by Credence Background Screening Ltd), to ensure that all information provided to us is accurate. We wish you all the very best with your application.


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