Digital Marketing Support Manager, Italy

Location: 

Bologna, IT

Category:  Sales, Marketing and Publishing

Digital Marketing Support Manager, Italy

Location:  

Bologna, IT

Category:  Sales, Marketing and Publishing

Job Title: Digital Marketing Support Manager, Italy

Contract: Permanent

Salary: Competitive

Location: Italy

 

What it’s about

We are looking for a dynamic digital marketer who will lead the relevant marketing activities in Italy. The person we are looking for needs to be passionate, creative and effective in the field of digital marketing with a strong desire to spread our messaging across the local network. As an engaging individual you will be able to forge and maintain excellent working relationships with internal and external colleagues, local agencies and stakeholders.

 

What you will be doing

You will be responsible for the management and development of the digital marketing plan in Italy in collaboration with the Marketing Manager.

You will assess the current digital presence and propose relevant actions to improve on and achieve the desired objectives within the budget provided.

You will collaborate with the global and regional Digital Marketing Team to develop the local website and implement campaigns

You will run online marketing campaigns, develop reports and manage relationships’ with agencies

You will be responsible for the local social media strategy and its implementation

You will manage the relevant corporate tools to run effective email marketing campaigns

You will support our partners/stakeholders by offering training and guidance aimed at developing their digital business

You will assist the Marketing Manager in: Online PR and brand protection

 

What we are looking for

We are looking for someone flexible, with a real “can-do" attitude who sees problems as challenges and challenges as goals and who is not afraid to go the extra mile to achieve their objectives.

 

Experience

Minimum 3 years’ experience in:

  • Digital project management
  • Good technical understanding, some knowledge of : HTML, CMS, web design
  • Google Analytics and other analytics tools
  • Data analysis
  • E-mail marketing
  • SEO and Search engine marketing
  • Social media marketing
  • Content marketing
  • Mobile marketing

Previous experience in a multinational business environment is desirable

Qualifications

University Degree (Business or Marketing desirable)

Language Skills

B2/C1 in English (B2 First or C1 Advanced desirable)

Native/C2 in Italian

Who we are

Cambridge Assessment English is a part of Cambridge Assessment, a department of the University of Cambridge. We are the global leader in English language assessment. We help people learn English and prove their skills to the world. We provide exams in English for speakers of other languages taken by over 5 million candidates worldwide each year, as well as the leading range of qualifications for language teachers.

The Bologna office, part of the Europe region, manages and coordinates the Cambridge Assessment English operations in country. Our local network includes 170 exam centres and thousands of preparation centres which, together, has helped us make an impact on more than 1 million Italian learners of English over the last five years.

 

 

ITALIAN

 

Di cosa si tratta

Stiamo cercando un entusiasta professionista nel digital marketing, che si occupi delle attività digitali in Italia. Appassionato, creativo e orientato al risultato, la persona che stiamo cercando avrà il compito di diffondere e curare le strategie digitali e gli obiettivi di marketing presso la rete italiana. Completano il profilo ottime doti relazionali indispensabili per mantenere e sviluppare rapporti con colleghi in tutto il mondo, agenzie locali e stakeholder.

 

Di cosa ti occuperai

Sarai responsabile, in collaborazione con il Marketing Manager, dell’ideazione e gestione del piano di digital marketing in Italia.

Analizzerai l’attuale presenza online e proporrai azioni per raggiungere gli obiettivi prefissati con il budget locale

Curerai il sito web italiano collaborando con il team Digital Marketing a Cambridge e nelle varie regioni

Creerai, in collaborazione con agenzie locali, campagne online, sviluppandole dall’inizio alla fine e creando report ad hoc.

Sarai responsabile della strategia social e della sua attuazione

Gestirai campagne di email marketing attraverso le piattaforme aziendali

Supporterai la rete sul territorio nazionale offrendo formazione e linee guida per un’efficace presenza sui canali digitale

Affiancherai il Marketing Manager nelle attività di PR online e protezione del brand

 

Chi stiamo cercando

Stiamo cecando una figura duttile e con una reale attitudine proattiva nel superare possibili sfide, che veda i problemi come opportunità e che non abbia paura di esplorare nuove strade per raggiungere gli obiettivi

 

Eperienza richiesta

Aver maturato almeno 3 anni di esperienza nel:

  • Digital project management
  • Buone conoscenze tecniche e padronanza anche basica di: HTML, CMS, web design
  • Google Analytics e altri tool di anali
  • Analisi dei dati
  • E-mail marketing
  • SEO and Search engine marketing
  • Social media marketing
  • Content marketing
  • Mobile marketing

Desiderata ma non obbligataria esperienza pregressa in contesti internazionali

Titoli di studio

Laurea min. triennale (Business o Marketing)

Conoscenze linguistiche

Inglese: livello B2/C1 (Certificazione B2 First o C1 Advanced preferita)

Italiano: Madrelingua/C2

Chi siamo

Cambridge Assessment English, è parte di of Cambridge Assessment, ramo dell’Università di Cambridge. Siamo i leader mondiali nella valutazione delle competenze di lingua inglese. Aiutiamo in tutto il mondo le persone a imparare l’inglese e a dimostrarlo a chiunque con le nostre certificazioni. I nostri esami nel mondo sono sostenuti ogni anno da più di 5 milioni di candidati. Abbiamo anche sviluppato una stimata gamma di certificazioni per docenti.

L’ufficio di Bologna, parte della regione Europa, gestisce e coordina con la casa madre le attività sul territorio italiano. La rete locale è costituta da 170 centri autorizzati d’esame e migliaia di scuole che offrono corsi di preparazione alle nostre certificazioni. Questa ampia rete ci ha permesso di coinvolgere più di 1 milione di candidati italiani negli ultimi cinque anni.

 

We know that diversity of thinking, backgrounds and approaches leads to innovation and creates an atmosphere where everyone’s contribution is valued. As well as wanting to create diverse teams, we also value diversity in the way our people approach their work. Work/life balance is important to us at Cambridge Assessment and we offer our colleagues a range of flexible working options according to the needs of the business and the individual, so please let us know of any flexible working requirements when applying and we can see how we can support you.

The closing date for receipt of applications is 16/12/2018 and interviews will be held on 22 Jan 2019.

If you’re successful at interview stage we will ask you to undergo background screening (carried out by Credence Background Screening Ltd), to ensure that all information provided to us is accurate. We wish you all the very best with your application.

 

CAMBRIDGE ASSESSMENT IS AN EQUAL OPPORTUNITIES EMPLOYER


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